We devised a new identity system for Polaris to reflect their pioneering spirit, but also articulate the unifying thread that runs across every product, service and experience Polaris offers. The first step was refining the logo and brand identity to better reflect the Polaris position in the powersports segment. Then we told the story of Polaris in a way that grabbed the hearts of our audience and invited them along for the journey. We ventured with camera and crew into the Pacific Northwest to live the refined Polaris Brand, capture the essence of life outdoors, and experienced all that it means to “Think Outside.” I was responsible for adjusting the "star" icon and implementing the star tag on different branding pieces shown below. This was a team effort by many folks at Padilla Co.